PRODUCTION OF SPECIAL INTERACTIVE VIDEOS

Films that allow viewer interaction can be classified in four categories.

A live-action film is shot, which allows subsequent personalisation by the viewer in predefined places. In doing so, products (and/or texts) are subsequently integrated into the film in the form of specially optimised graphics.

A live-action actor is filmed in front of a green screen and a virtual, configurable background (in this case the kitchen) is created using CGI. Products, people and surroundings can be different in every film.

Several of the same live-action films are shot. Products, people and surroundings can be different in each film. It is essential for this type of production that the different products or different actors appear in the exact same position and that the time sequence in each film is identical. Consequently, a great deal of time and effort is involved in creating different films with different contents. Special technical equipment is required (motion control).

Virtual films allow changes to be made, as the surroundings and objects are solely graphics. These are depicted realistically in 3D using the relevant software and can be replaced at any time by other graphics, therefore enabling unique positioning and design.