Imagine five years in the future, when broadcasted television is history and people only watch via IPTV. Running footage advertising will be predominantly individualised; configurable products will be shown in relation to individual demands and desires; and systems must be able to foresee those individual tastes and moods, and deliver the right individualised product at the right time.

Impossible Software anticipates this evolution and delivers, with its revolutionary real-time software suite, individualise-able advertising, multi-video-rendering and delivery, and product placement in running footage.